Graphic Design
Target Annual Report
Target Annual Report
Role
Lead Designer
Scope
4 Weeks
Tools
Ai, Ps, InDesign
Year
2023



Background
This is a reimagined annual report and accompanying visual design solution for Target. While maintaining the integrity of the brand and its financial content, I aimed to refresh the report’s layout and tone to better reflect Target’s core values of accessibility, optimism, and community. The redesigned report presents key information in a clear, engaging format that’s visually cohesive, approachable, and aligned with Target’s modern identity.



Overview
The objective of this annual report redesign was to elevate Target’s brand presence through a clean, modern, and visually compelling layout. This involved redesigning the report’s structure and applying consistent branding across key pages, such as financial summaries, brand highlights, and community initiatives, while maintaining clarity and accessibility for a wide audience.






Concept

Final Mockup






More Projects
Graphic Design
Target Annual Report
Target Annual Report
Role
Lead Designer
Scope
4 Weeks
Tools
Ai, Ps, InDesign
Year
2023



Background
This is a reimagined annual report and accompanying visual design solution for Target. While maintaining the integrity of the brand and its financial content, I aimed to refresh the report’s layout and tone to better reflect Target’s core values of accessibility, optimism, and community. The redesigned report presents key information in a clear, engaging format that’s visually cohesive, approachable, and aligned with Target’s modern identity.



Overview
The objective of this annual report redesign was to elevate Target’s brand presence through a clean, modern, and visually compelling layout. This involved redesigning the report’s structure and applying consistent branding across key pages, such as financial summaries, brand highlights, and community initiatives, while maintaining clarity and accessibility for a wide audience.






Concept

Final Mockup






More Projects
Graphic Design
Target Annual Report
Target Annual Report
Role
Lead Designer
Scope
4 Weeks
Tools
Ai, Ps, InDesign
Year
2023



Background
This is a reimagined annual report and accompanying visual design solution for Target. While maintaining the integrity of the brand and its financial content, I aimed to refresh the report’s layout and tone to better reflect Target’s core values of accessibility, optimism, and community. The redesigned report presents key information in a clear, engaging format that’s visually cohesive, approachable, and aligned with Target’s modern identity.



Overview
The objective of this annual report redesign was to elevate Target’s brand presence through a clean, modern, and visually compelling layout. This involved redesigning the report’s structure and applying consistent branding across key pages, such as financial summaries, brand highlights, and community initiatives, while maintaining clarity and accessibility for a wide audience.






Concept

Final Mockup





