About me
SIMONA VIrelli
I’m a product designer with a Master’s in User Experience, specializing in creating intuitive, visually engaging experiences across web and mobile platforms. I combine UX strategy, visual design, and branding to turn complex ideas into user-centered solutions that are both functional and visually appealing.
Proficient in Figma, Adobe Creative Suite, and other digital design tools, I work closely with cross-functional teams to deliver cohesive, impactful experiences. I’m passionate about solving design challenges, improving usability, and creating meaningful connections between users and products.
My Skills
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences, blending storytelling, structure, and design into every project.
Junior UI/UX Designer
Flexshopper
July 2024 - Present
Junior UI/UX Designer
Flexshopper
July 2024 - Present
Graphic Designer
Pulse Agency
Sep 2023 - March 2024
Graphic Designer
Pulse Agency
Sep 2023 - March 2024
My Design Toolkit
I design with purpose. Figma for seamless collaboration and prototyping. Adobe Creative Suite for polished visuals and branding. FullStory for uncovering user insights. Jira for keeping projects on track. Balsamiq for quick, low-fidelity wireframes. Each tool shapes how I create thoughtful, user-centered experiences.
Figma
My playground for prototyping, iterating, and refining UX ideas.
Figma
My playground for prototyping, iterating, and refining UX ideas.
Adobe Creative Suite
My go-to for crafting polished visuals and refining design assets.
Adobe Creative Suite
My go-to for crafting polished visuals and refining design assets.
Jira
Where I keep projects tickets organized, tasks on track, and teams aligned.
Jira
Where I keep projects tickets organized, tasks on track, and teams aligned.
FullStory
My tool for uncovering user behavior here to uncover insights that drive improvements.
FullStory
My tool for uncovering user behavior here to uncover insights that drive improvements.
Balsamiq
The place I quickly sketch ideas and test concepts in low-fidelity.
Balsamiq
The place I quickly sketch ideas and test concepts in low-fidelity.
Design with Strategy and Creativity
My process combines research and creativity to uncover problems, explore ideas, and design solutions that are thoughtful, effective, and user-focused.
01.
DISCOVER & DEFINE
I begin by understanding the problem at hand. Through conversations and competitive research, I uncover pain points, identify opportunities, and define why the challenge exists. This sets a strong foundation for everything that follows.
01.
DISCOVER & DEFINE
I begin by understanding the problem at hand. Through conversations and competitive research, I uncover pain points, identify opportunities, and define why the challenge exists. This sets a strong foundation for everything that follows.
02.
IDEATION & SKETCHING
With clarity on the problem, I brainstorm possible solutions. I explore ideas through sketches and low-fidelity wireframes, focusing on how to address the challenge in a simple and intuitive way.
02.
IDEATION & SKETCHING
With clarity on the problem, I brainstorm possible solutions. I explore ideas through sketches and low-fidelity wireframes, focusing on how to address the challenge in a simple and intuitive way.
03.
REFINEMENT & FEEDBACK
I refine the strongest concepts into more polished designs and share them for feedback. Collaboration is key. I gather input, make iterations, and ensure the design is aligned with both user needs and business goals.
03.
REFINEMENT & FEEDBACK
I refine the strongest concepts into more polished designs and share them for feedback. Collaboration is key. I gather input, make iterations, and ensure the design is aligned with both user needs and business goals.
04.
COLLABORATION & HANDOFF
Once the design is finalized, I partner with developers and other stakeholders to confirm that the solution is feasible and ready for implementation. This step ensures alignment across teams before launch.
04.
COLLABORATION & HANDOFF
Once the design is finalized, I partner with developers and other stakeholders to confirm that the solution is feasible and ready for implementation. This step ensures alignment across teams before launch.
05.
DELIVERY & ITERATION
The final design is delivered and supported through development. Post-launch, I remain engaged to monitor results, make adjustments if needed, and ensure the solution continues to succeed over time.
05.
DELIVERY & ITERATION
The final design is delivered and supported through development. Post-launch, I remain engaged to monitor results, make adjustments if needed, and ensure the solution continues to succeed over time.
Hi
Hi
Let's Chat!
Reach out to me at simonavirelli17@gmail.com
About me
SIMONA VIrelli
I’m a product designer with a Master’s in User Experience, specializing in creating intuitive, visually engaging experiences across web and mobile platforms. I combine UX strategy, visual design, and branding to turn complex ideas into user-centered solutions that are both functional and visually appealing.
Proficient in Figma, Adobe Creative Suite, and other digital design tools, I work closely with cross-functional teams to deliver cohesive, impactful experiences. I’m passionate about solving design challenges, improving usability, and creating meaningful connections between users and products.
My Skills
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences, blending storytelling, structure, and design into every project.
Junior UI/UX Designer
Flexshopper
July 2024 - Present
Junior UI/UX Designer
Flexshopper
July 2024 - Present
Graphic Designer
Pulse Agency
Sep 2023 - March 2024
Graphic Designer
Pulse Agency
Sep 2023 - March 2024
My Design Toolkit
I design with purpose. Figma for seamless collaboration and prototyping. Adobe Creative Suite for polished visuals and branding. FullStory for uncovering user insights. Jira for keeping projects on track. Balsamiq for quick, low-fidelity wireframes. Each tool shapes how I create thoughtful, user-centered experiences.
Figma
My playground for prototyping, iterating, and refining UX ideas.
Figma
My playground for prototyping, iterating, and refining UX ideas.
Adobe Creative Suite
My go-to for crafting polished visuals and refining design assets.
Adobe Creative Suite
My go-to for crafting polished visuals and refining design assets.
Jira
Where I keep projects tickets organized, tasks on track, and teams aligned.
Jira
Where I keep projects tickets organized, tasks on track, and teams aligned.
FullStory
My tool for uncovering user behavior here to uncover insights that drive improvements.
FullStory
My tool for uncovering user behavior here to uncover insights that drive improvements.
Balsamiq
The place I quickly sketch ideas and test concepts in low-fidelity.
Balsamiq
The place I quickly sketch ideas and test concepts in low-fidelity.
Design with Strategy and Creativity
My process combines research and creativity to uncover problems, explore ideas, and design solutions that are thoughtful, effective, and user-focused.
01.
DISCOVER & DEFINE
I begin by understanding the problem at hand. Through conversations and competitive research, I uncover pain points, identify opportunities, and define why the challenge exists. This sets a strong foundation for everything that follows.
01.
DISCOVER & DEFINE
I begin by understanding the problem at hand. Through conversations and competitive research, I uncover pain points, identify opportunities, and define why the challenge exists. This sets a strong foundation for everything that follows.
02.
IDEATION & SKETCHING
With clarity on the problem, I brainstorm possible solutions. I explore ideas through sketches and low-fidelity wireframes, focusing on how to address the challenge in a simple and intuitive way.
02.
IDEATION & SKETCHING
With clarity on the problem, I brainstorm possible solutions. I explore ideas through sketches and low-fidelity wireframes, focusing on how to address the challenge in a simple and intuitive way.
03.
REFINEMENT & FEEDBACK
I refine the strongest concepts into more polished designs and share them for feedback. Collaboration is key. I gather input, make iterations, and ensure the design is aligned with both user needs and business goals.
03.
REFINEMENT & FEEDBACK
I refine the strongest concepts into more polished designs and share them for feedback. Collaboration is key. I gather input, make iterations, and ensure the design is aligned with both user needs and business goals.
04.
COLLABORATION & HANDOFF
Once the design is finalized, I partner with developers and other stakeholders to confirm that the solution is feasible and ready for implementation. This step ensures alignment across teams before launch.
04.
COLLABORATION & HANDOFF
Once the design is finalized, I partner with developers and other stakeholders to confirm that the solution is feasible and ready for implementation. This step ensures alignment across teams before launch.
05.
DELIVERY & ITERATION
The final design is delivered and supported through development. Post-launch, I remain engaged to monitor results, make adjustments if needed, and ensure the solution continues to succeed over time.
05.
DELIVERY & ITERATION
The final design is delivered and supported through development. Post-launch, I remain engaged to monitor results, make adjustments if needed, and ensure the solution continues to succeed over time.
Hi
Hi
Let's Chat!
Reach out to me at simonavirelli17@gmail.com
About me
SIMONA VIrelli
I’m a product designer with a Master’s in User Experience, specializing in creating intuitive, visually engaging experiences across web and mobile platforms. I combine UX strategy, visual design, and branding to turn complex ideas into user-centered solutions that are both functional and visually appealing.
Proficient in Figma, Adobe Creative Suite, and other digital design tools, I work closely with cross-functional teams to deliver cohesive, impactful experiences. I’m passionate about solving design challenges, improving usability, and creating meaningful connections between users and products.
My Skills
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences, blending storytelling, structure, and design into every project.
Junior UI/UX Designer
Flexshopper
July 2024 - Present
Junior UI/UX Designer
Flexshopper
July 2024 - Present
Graphic Designer
Pulse Agency
Sep 2023 - March 2024
Graphic Designer
Pulse Agency
Sep 2023 - March 2024
My Design Toolkit
I design with purpose. Figma for seamless collaboration and prototyping. Adobe Creative Suite for polished visuals and branding. FullStory for uncovering user insights. Jira for keeping projects on track. Balsamiq for quick, low-fidelity wireframes. Each tool shapes how I create thoughtful, user-centered experiences.
Figma
My playground for prototyping, iterating, and refining UX ideas.
Figma
My playground for prototyping, iterating, and refining UX ideas.
Adobe Creative Suite
My go-to for crafting polished visuals and refining design assets.
Adobe Creative Suite
My go-to for crafting polished visuals and refining design assets.
Jira
Where I keep projects tickets organized, tasks on track, and teams aligned.
Jira
Where I keep projects tickets organized, tasks on track, and teams aligned.
FullStory
My tool for uncovering user behavior here to uncover insights that drive improvements.
FullStory
My tool for uncovering user behavior here to uncover insights that drive improvements.
Balsamiq
The place I quickly sketch ideas and test concepts in low-fidelity.
Balsamiq
The place I quickly sketch ideas and test concepts in low-fidelity.
Design with Strategy and Creativity
My process combines research and creativity to uncover problems, explore ideas, and design solutions that are thoughtful, effective, and user-focused.
01.
DISCOVER & DEFINE
I begin by understanding the problem at hand. Through conversations and competitive research, I uncover pain points, identify opportunities, and define why the challenge exists. This sets a strong foundation for everything that follows.
01.
DISCOVER & DEFINE
I begin by understanding the problem at hand. Through conversations and competitive research, I uncover pain points, identify opportunities, and define why the challenge exists. This sets a strong foundation for everything that follows.
02.
IDEATION & SKETCHING
With clarity on the problem, I brainstorm possible solutions. I explore ideas through sketches and low-fidelity wireframes, focusing on how to address the challenge in a simple and intuitive way.
02.
IDEATION & SKETCHING
With clarity on the problem, I brainstorm possible solutions. I explore ideas through sketches and low-fidelity wireframes, focusing on how to address the challenge in a simple and intuitive way.
03.
REFINEMENT & FEEDBACK
I refine the strongest concepts into more polished designs and share them for feedback. Collaboration is key. I gather input, make iterations, and ensure the design is aligned with both user needs and business goals.
03.
REFINEMENT & FEEDBACK
I refine the strongest concepts into more polished designs and share them for feedback. Collaboration is key. I gather input, make iterations, and ensure the design is aligned with both user needs and business goals.
04.
COLLABORATION & HANDOFF
Once the design is finalized, I partner with developers and other stakeholders to confirm that the solution is feasible and ready for implementation. This step ensures alignment across teams before launch.
04.
COLLABORATION & HANDOFF
Once the design is finalized, I partner with developers and other stakeholders to confirm that the solution is feasible and ready for implementation. This step ensures alignment across teams before launch.
05.
DELIVERY & ITERATION
The final design is delivered and supported through development. Post-launch, I remain engaged to monitor results, make adjustments if needed, and ensure the solution continues to succeed over time.
05.
DELIVERY & ITERATION
The final design is delivered and supported through development. Post-launch, I remain engaged to monitor results, make adjustments if needed, and ensure the solution continues to succeed over time.
Hi
Hi
Let's Chat!
Reach out to me at simonavirelli17@gmail.com