Target Annual Report
BACKGROUND
OVERVIEW
This is a reimagined annual report and accompanying visual design solution for Target. While maintaining the integrity of the brand and its financial content, I aimed to refresh the report’s layout and tone to better reflect Target’s core values of accessibility, optimism, and community. The redesigned report presents key information in a clear, engaging format that’s visually cohesive, approachable, and aligned with Target’s modern identity.
The objective of this annual report redesign was to elevate Target’s brand presence through a clean, modern, and visually compelling layout. This involved redesigning the report’s structure and applying consistent branding across key pages—such as financial summaries, brand highlights, and community initiatives—while maintaining clarity and accessibility for a wide audience.
TEAM
Solo Project
TIMELINE
4 weeks
SOFTWARE
Illustrator & Indesign
ROLE
Design Lead
CONCEPT SKETCHES
Celestia Olive Oil
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